Think Like Your Customer
A Winning Strategy to Maximize Sales by Understanding How and Why Your Customers Buy
by Bill Stinnett (McGraw-Hill 2004)
Front Cover
Endorsements (9 pages)
Publication Data (1 page)
Table of Contents (2 pages)
Introduction (6 pages)
Chapter 2 Excerpt (10 pages)
Chapter 6 Excerpt (8 pages)
About the Author
Back Cover
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