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Understand your prospective buyer's true needs and quantify the impact of those
needs in order to validate and justify your price.
Understand and influence your buyer's "perception of value" and how to use that
knowledge in competitive differentiation.
Craft and deliver a compelling value proposition that positions you and your solutions
as delivering superior value over your competition.
Establish superior value by leveraging the value of your product and services solutions
as well as the value of your company and your people.
Identify and overcome buying obstacles before they become objections.
Internalize and apply the Sales Excellence "Top 10 Rules of Successful Negotiation" to position
yourself to win while commanding a premium price.
Learn and practice the Sales Excellence “Top 10 Negotiation Techniques” as well as how to
avoid the traps and tricks employed by savvy buyers.
Utilize the Results-Based Negotiation Process to overcome objections, reach mutually beneficial
agreements, and bring business to closure.
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