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Clearly define and articulate a "value message" that communicates the business value or benefit that your product or service delivers to your client.
Identify the characteristics of those who would most likely benefit from your solution and transform that into a "profile of the ideal client.”
Create a short-term and long-term prospecting "plan of action," tailored to your market or territory, which exploits every possible medium to communicate your "value message."
Write prospecting letters that introduce you and trigger a response.
Employ proven and effective techniques for telephone, fax, email, and voicemail.
Make an ally of executive assistants and other gatekeepers to get through to busy executives.
Empower employees, partners, and existing customers or clients to generate value-added referrals.
Provide “free samples” of the business value you can deliver in order to attract new business.
Create a buzz in the marketplace that will enable new business opportunities to find you.
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