News & Media Coverage

thumbnail-new-york-times-off-the-shelfOFF THE SHELF; Pamper the People Who Know You Best

The New York Times
AS the business climate improves, the natural inclination of executives everywhere will be to increase their marketing budgets to try to attract new clients. That idea makes perfect sense, of course. Read now




thumbnail-entrepreneur-hot-for-cold-callsHot for Cold Calls

What can make an otherwise winning sales pro go wobbly in the knees, croaky in the throat and flustered all over? Cold-calling, a sales strategy wherein said salesperson calls another human who may be cranky. Read now



thumbnail-sellingpower-sell-resultsTrain Your Sales Team with Bill Stinnett, How to Sell Results
This article, published in Selling Power, is based on a conversation with Bill Stinnett, founder and president of Sales Excellence and author of Think Like Your Customer (McGraw-Hill, 2004) and Selling Results! (McGraw Hill, 2007). Read now



thumbnail-inc-6-simple-stepsSales Success: 6 Simple Rules
These rules may sound basic, but even sea­soned sales pros some­times need a refresh­er. Make sure you’ve mas­tered the process. A num­ber of the many emails I receive each week are request­ing basic “how to sell” infor­ma­tion, espe­cial­ly for business-to-business sales. Read now



thumbnail-CSPA-QA-with-BillQ & A With Author Bill Stinnett

Contact Magazine
After more than 20 years as a sales professional and consultant, Bill Stinnett has put his acquired knowledge to paper in Think Like Your Customer. In the book, Stinnett provides an approach for connecting with clients and building relationships by understanding how the buyer thinks. Read now


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