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Bill Stinnett began his career in retail sales, spent several
years in direct sales to private consumers, and moved ultimately into corporate sales to Fortune 1000
customers. Along the way he founded four profitable private companies including a high-tech start-up,
an executive search firm, and two training and consulting companies. Since 1990, Bill has specialized
in the sale of high-technology solutions dealing in six and
seven-figure transactions and complex sales cycles to CEOs, COOs, CFOs, CIOs, and other senior executives.
He has held sales and sales management positions with some of the world’s largest technology solutions
companies including Computer Associates, Pilot Software, and J.D. Edwards Company.
Throughout his career, Bill has sold to a wide variety of vertical industries including Technology,
Consumer Packaged Goods, Financial Services, Professional Services, as well as both Process and Discrete
Manufacturing. This experience has resulted in a breadth of knowledge, business acumen, and domain
expertise which enables Bill to custom tailor his material to a wide variety of corporate and association audiences.
Since leaving the sales ranks to found Sales Excellence, Bill has been in great demand for both keynote presentations
and sales training workshops by a broad range of corporate clients including General Electric,
IBM, Microsoft, Verizon,
Hitachi, EDS, SAP, Boise Cascade, and American Express. His writings and ideas on the subjects of sales excellence, business acumen, and business
ethics, have been published in many venues ranging from The New York Times, to Investor’s Business Daily, to the Washington
Business Journal. He is frequently quoted as an expert in a variety of publications such as Selling Power, Sales and Marketing
Management, and Entrepreneur magazines. Bill was also recently featured on the “Best Speakers in America” radio program by
Sky Radio airing on over 20,000 American Airlines flights world-wide.
Bill’s first book, Think Like Your Customer (McGraw-Hill 2005), has quickly become the compass for sales leaders across
America, helping sales organizations chart a new course for maximizing revenue and profitability.
His new book, Selling Results! (McGraw-Hill 2007), represents the
culmination of his life's work and his complete sales methodology known
as Results-Based Selling™. His books have been
praised by sales executives and business leaders from companies such as
HP, IBM, SAP, and Sun Microsystems, as well as
business educators for top business schools including Harvard, Stanford, Duke, Dartmouth, and Columbia University.
Bill also serves as a faculty lecturer at Babson College in Wellesley,
MA.
Originally from Southwestern Oregon, Bill moved to Boston, Massachusetts in 1987 and relocated to Evergreen, Colorado in 2004.
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