Establish a repeatable, actionable 90-day business development plan designed to measure and achieve specific goals.
Identify the characteristics of those who would most likely benefit from and buy your solutions and transform that into a Profile of the Ideal Client.
Use multiple mediums of communication to reach a variety of key people within the prospective client’s organization.
Propose and close on the logical next step, such as a face-to-face meeting with the prospect.
Thoroughly research target accounts and prepare a powerful approach that articulates the business value you can deliver.
Employ proven and effective techniques for written and verbal conversations that set you apart from the average salesperson.
Craft and ask diagnostic questions to pique interest and reveal opportunities for making a positive impact the prospect’s business.
Track business development efforts and results to establish benchmarks and determine the greatest opportunities for improvement.