Our Founder

Bill Stinnett is president and founder of Sales Excellence, Inc, a global training and consulting organization helping companies of all sizes grow their client bases, increase revenues, and keep more profits.

Bill began his career in retail sales, spent several years in direct sales to private consumers, and ultimately moved into corporate sales to Fortune 1000 customers. For over 20 years, Bill has specialized in the sale of high-technology solutions and complex sales. He has held sales and sales management positions with some of the world’s largest technology solutions companies including Computer Associates, Pilot Software, and J.D. Edwards Company. He has developed a breadth of professional experience which ranges from carrying and achieving multi-million-dollar quotas, to managing and leading a sales team, to starting and managing several businesses.

Since leaving the sales ranks to found Sales Excellence in 2001, Bill has been in great demand for both keynote presentations and sales training workshops by a broad range of corporate clients including General Electric, IBM, Microsoft, Verizon, Hitachi, EDS, SAP, Boise Cascade, American Express, and Harvard Business School. His writings on the subjects of sales excellence, business acumen, and business ethics, have been published in many venues ranging from the New York Times to Investor’s Business Daily to Forbes to the Washington Business Journal. He is frequently quoted as an expert in a variety of publications such as Selling Power, Sales and Marketing Management, and Entrepreneur magazines. Bill was also recently featured on the “Best Speakers in America” radio program by Sky Radio airing on over 20,000 American Airlines flights world-wide.

Bill’s first book, Think Like Your Customer, is the compass for sales leaders across America, helping sales organizations chart a new course for maximizing revenue and profitability. It has been translated in print to nine different languages and recorded as an audiobook. His second book, Selling Results!, represents the culmination of his life’s work and his complete sales methodology. Finally, Bill’s newest book is The Digital Selling Handbook, which is full of actionable advice on how to sell in our ever-changing virtual world. His books have been praised by sales executives and business leaders from companies such as Verizon, Microsoft, HP, IBM, SAP, Salesforce, and Sun Microsystems, as well as business educators for top business schools including Harvard, Stanford, Duke, Dartmouth, Georgetown, and Columbia University.

Bill completed graduate studies in Psychology at Harvard University and holds a Bachelor of Arts in Management from Eastern Nazarene College. He also serves as a faculty lecturer at Babson College in Wellesley, MA.